If you analyze the math though, the quickest way to increase revenues isn't another ad campaign, email blast, partner program or other marketing program; it's your conversion rate.Which one would take the least amount of effort to achieve out of these three? Convincing just one extra person out of every 1,000 nets you the same amount as attracting an additional 20,000 visits. Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. As hoteliers know, the most profitable business is direct business.Online travel agencies take as much as 25% of your online revenues.So at a 0 rate, hoteliers will only receive .With such a heavy discount, an over-reliance on these OTAs will certainly tear your rate apart.With the vast array of companies that contact your marketing department, it can be confusing to understand what it is that would make the greatest impact in your Internet bookings today.
The following day, we were invited by Google to become its first-ever international partner for its A/B-testing tool.
Our team members aren’t your usual consultants: they include successful entrepreneurs, an Amazon bestselling author, former Google and Apple employees, heads of agencies and Cambridge Ph D scientists.
We’re different in that most of us have managed in-house web marketing teams.
For those who don't know what I mean by conversion rate, the equation is simple.
Conversions equal the number of reservations divided by visits to the website.